If you’d like to add text or graphics, leave plenty of negative space (empty space in your photo) so you can add this later when editing.
Keeping the placement of all the items well balanced will be important no matter what style of flat lay you want to create. For a more casual look, you can add further props and textures laid out in a more contrasting fashion to create a less structured, laid back feel. You can create a clean, minimalist flat lay with simple, structured placement - fewer items arranged neatly creating strong, balanced lines. Also remember, social media platforms can crop image dimensions (we’re looking at you Instagram) so take this into account when framing your flat lay product photo. How you style your flat lay will depend on the story you want to tell and the mood you want to create, as well as the purpose of the photo.
You can start building out your photo using your products and your props. You can also use your bounce card on the side opposite to the window and reflect light back on your flatlay and soften any shadows. Direct sunlight can cause harsh shadows so cloudy days are great. If you’re planning to use natural lighting, you’ll want to set up next to a window for some soft natural lighting. To add a little texture to your photo you can also pick up kitchen counter samples or wooden boards from your local hardware store. Set up your flat layĪs the name suggests, we’ll need to start with a flat surface this can be the floor, a table, a counter, your bed - whatever suits your idea best. If your background isn’t a textured material like wood or cloth, adding fabrics are a great way to introduce more texture and depth. Props: Props are there to complement the hero of your photo - your products! Props should be from a complementary color palette and provide balance to your photo. Tripod: Steady hands are great but a tripod with an arm that extends so that the camera is held directly above the photo is even better! You can use craft paper, a countertop, fabrics, wood - whatever fits with the story you want to tell! You can also utilize a ring light or light box to achieve consistent lighting no matter the time of day.īackground: A simple neutral background is a favorite for flat lay photos. Lighting: If you’re using natural light, you can use a bounce card (white card or foam board) to bounce light back on to your items and soften shadows. Any camera that can take high resolution photos is perfect! I would also bear in mind that there is no minimum number of megapixels your camera needs to have, but as an example most modern smartphone cameras are at least 12MP. Here are some suggestion tools you’ll need to get started.Ĭamera: This could be your smartphone, a point and shoot, or camera with an interchangeable lens. In flat lay photography, there are some equipment and items you’ll need to complete your photoshoot. Once you know what story you’d like to tell with your products, take notes on the photos you’d like to create, and list some props you have that you think will add to your image. You may want to feature a few of your products in a single flat lay or focus in on each product individually. You can check out some flat lay inspiration on Burst. How would you like your customers to feel when they see the photo? Depending on your product, and your brand, you might want to create a laid back, relaxed look or a more vibrant, exciting vibe. Grab a notebook and jot down some notes on the story you’d like to tell in a product photo. Getting organized is always the best first step. With this in mind, you’ll want to make sure you’re pairing your products with items that look like they naturally belong next to the product you’re shooting. Flat lays are a fun, versatile way to display products in a way that’s visually appealing and very satisfying to view in a lifestyle setting. They’re a very popular style of photo for products to create a scene to showcase your brand. What Is Flat Lay Photography?įlat lay photography an arrangement of items is laid on a flat surface, taken from directly above or with a slight angle. This guide will help you create a beautiful flat lay photo to suit any brand or style that will tell a visual story about your product.
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